Virtual assistants talkback – Beauty brand LUX hacks virtual assistants to outwit casual sexism
An initiative by LUX and Wunderman Thompson Singapore gives female-voiced virtual assistants witty clap backs for sexist comments, discouraging harmful behaviours SINGAPORE – Media OutReach – 28 April 2022 – LUX is standing up for virtual voice assistants to highlight the contagious nature of sexist attitudes in a new initiative launched today called ‘Shut up […]