Riyadh, Boutique Group marked its first independent participation at the Arabian Travel Market (ATM), one of the most significant tourism industry events in the world.

During the event, Boutique Group highlighted its commitment to redefining the luxury hospitality experience by transforming some of Saudi Arabia’s most iconic former royal residences, among other cultural and historic landmarks, into ultra-luxury hotels.

Boutique Group also announced details of a new memorandum of understanding signed with ALTANFEETHI luxury concierge service to cooperatively exchange knowledge and expertise to develop and enhance guest experience at airports in the Kingdom of Saudi Arabia.

Boutique Group’s portfolio includes the stunning Al Hamra Palace in Jeddah, known for hosting some of the world’s most prominent international public figures; the Red Palace in the heart of old Riyadh, which adorned the SAR 100 bank note and served as the home to the Council of Ministers for three decades; and the Aga Khan Award-winning T
uwaiq Palace, an architectural masterpiece inspired by Saudi Arabia’s iconic forts, tents and oasis landscape.

Across its palaces, Boutique Group is dedicated to designing bespoke modern luxury offerings rooted in a strong sense of place, backed by strong partnerships and an authentic representation of Saudi’s vast heritage.

“This year’s ATM theme explores gateways. This is particularly poignant for Boutique Group, because our properties are in essence a gateway to a new model of hospitality, and a more sustainable future. Inspired by Saudi Arabi’s rich heritage and powered by its talent, we are creating a gateway to a more resilient and diversified economy,” said Boutique Group chief executive Mark De Cocinis.

“We are also delighted to sign a memorandum of understanding with luxury concierge provider ALTANFEETHI and look forward to exploring more ways to collaborate on this remarkable new model of Saudi hospitality,” he added.

Source: Saudi Press Agency