The fertile lands of Al-Baha are witnessing a new chapter in their agricultural legacy with the launch of the “Pomegranate City” investment project. Announced by the Ministry of Environment, Water, and Agriculture, this initiative seeks to position Al-Baha as a vital center for pomegranate cultivation, aligning with the Kingdom’s Vision 2030. With a rich heritage of pomegranate farming passed down through generations, the project aims to boost local production and enhance the region’s agricultural economy.
Director of the Ministry’s branch in Al-Baha Engineer Fahd bin Miftah Al-Zahrani explained that “Pomegranate City” covers a sprawling 1.3 million square meters. As part of the initiative, the Cooperative Association of Pomegranates has been granted 7,000 square meters to establish a nursery aimed at propagating trees using local genetic stock, ensuring consistent quality and increased production.
“Pomegranates are a key agricultural product in Al-Baha, renowned for their superior quality and nutritional b
enefits,” said Al-Zahrani. “The region’s unique environment lends itself perfectly to pomegranate cultivation, making it a comparative advantage. We are committed to supporting local farmers by increasing their knowledge base through workshops led by agricultural experts. These sessions introduce the latest technologies and farming practices to ensure both high yield and sustainability.”
The city’s annual pomegranate festival plays a pivotal role in promoting the fruit, attracting visitors, and providing a marketing platform for farmers. Al-Zahrani emphasized that the festival is integral to solidifying Al-Baha’s reputation as a top producer of high-quality pomegranates, a status that positively impacts the local economy. In fact, the region produces an impressive 1,581 tons of pomegranates annually.
In an on-ground visit to pomegranate farms, Saudi Press Agency correspondents met with farmer Hussein bin Saeed Al-Zahrani, who shared insights into the cultivation of this beloved crop. “Pomegranate farming ha
s been a tradition in Al-Baha for centuries, handed down from our grandfathers and fathers. It has long been a vital source of income for the people here,” he said. “While we still honor the traditional farming methods, the introduction of modern technologies and equipment has revolutionized the way we grow and harvest our crops.”
Beyond the fields, the marketing and distribution of pomegranates have evolved significantly, driven by young entrepreneurs from the region. The rise of e-commerce and specialized packaging companies has allowed Al-Baha pomegranates to reach customers locally and internationally. Farmers now benefit from apps and online platforms that streamline the purchasing and delivery process, ensuring the fruit arrives fresh to buyers across the globe.
“Pomegranate City” represents more than just an agricultural investment. It is a celebration of Al-Baha’s deep-rooted farming heritage, an opportunity for innovation, and a commitment to sustainable growth. As it gains momentum, this project i
s set to make Al-Baha a prominent destination for high-quality pomegranates, enriching the local economy and honoring generations of tradition.
Source: Saudi Press Agency